Export Marketing Plan Bulgarian Wine

Preface In block six we got the assignment to go out an trade jut for a Hungarian fuddle-colored fashioning ships c exclusivelyer-out Nagyrede, the Hungarian fuddle telephoner, deprivations to export their wine to The Netherlands. The plan we had to write should contain the following subjects ·         The image of wine, wine use of goods and services and wine retailing in Europe (especially in The Netherlands). ·         SWOTI analyses for Nagyrede. ·         An debut scheme to enter the Dutch market. ·         EU agricultural restrictions ·         Recommendations. each(prenominal) the culture that is given is used to analyse the problems Nagyrede has to bonk with, and locoweed be used to for a successful entry on the Dutch wine market. While making this plan we all lettered a lot closely EU indemnity regarding to products from trey countries. Especially we learned about the p roblems that third countries use up to cope with if they want to sell their products to in EU countries. At the measure that we were working on the plan we were educated about internationalist marketing and EU policy. Off course that was truly useful as we did not knew how to write an export plan. As a group we worked very well to defineher and there were no conflicts what so ever while making this plan. Summary Nagyrede is a Hungarian company that wants to export to The Netherlands. In the last age they have exported some wine to the UK and Germany already. This export was done without a plan or market research. In this plan the company Nagyrede can find all the information about the Dutch wine market and the European Agricultural policy. Although The Netherlands is a wine market that is slightly decreasing over the last hightail it off of years, because the Dutch prefer wines from abroad such as wine from France, Spain or Italy, the Dutch people are beginning... If you wa! nt to get a full essay, order it on our website: BestEssayCheap.com

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